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Spotify playlist
Project
Winter campaign
Date
December 2023
Platforms
Instagram, Facebook, X, Spotify
During the holiday campaign for the winter season as part of the Brans team, I created a playlist on Spotify. The goal was to test a new communication channel for the brand and explore the trend of playlists formed as phrases.
The playlist I created was titled "A Letter from Your Mac Santa", and the tracks formed a phrase: "Christmas Time Again Saving Mac And Family Reunion (at) The Most Wonderful Time Of The Year."
Link: https://open.spotify.com/playlist/1tT6X4F9oOshpR7j4BY3mT
The test turned out to be intriguing — the audience genuinely appreciated the playlist and subscribed to our newly created Spotify account.
Key results:
Followers: +200%
Organic reach: +170%
Engagement rate (ER): +230%
Clicks: 1 840
CPM: $1.6
We also previously created a similar playlist for the product's birthday.
Link: https://open.spotify.com/playlist/58XMVv61vCdCUUp3ZQLWU7
While it performed well in terms of internal reach, it was less effective across other social media channels due to a less clear visual concept.
