CV

Professional Summary

With over 6 years in social media and communications, I’ve grown into a strategist who connects data, creativity, and leadership to build brands people trust. My journey has taken me from leading communities in Ukraine to shaping marketing impact in the U.S.

At Netpeak US, I lead the social media and communications direction from the ground up. My role is to build strategy, set content and visual standards, and drive measurable growth in the U.S. market. I manage the full cycle of webinars with international speakers, integrate SMM with PPC, PR, and performance marketing, and use AI and prompt engineering to streamline content creation. My focus here is clear: growing brand presence, fostering community, and making marketing truly impactful.

Before this, I spent two years at MacPaw, shaping the digital presence of CleanMyMac. I developed strategies that boosted awareness, engagement, and sales, while collaborating across product, brand, and PR teams. This experience taught me how to scale global products through creativity and data.

At Uklon, I led a small SMM and comms team, building a loyal community and launching influencer and PR campaigns. I worked closely with cross-functional teams on major 360° campaigns, tying social initiatives directly to product launches and business goals. That’s where I truly learned how to turn engagement into long-term brand impact.

Across every role, my mission stays the same: to use analytics, leadership, and creative storytelling to grow brands and leave a meaningful mark on marketing.

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Skills

Content Strategy Creativity and Innovation Social Media Marketing Campaign Management Brand Strategy Paid Ads Team Management Creative Thinking Photo/Video Production

Work Experience

Feb 2025 - Present

Lead SMM & Communications Manager (Netpeak US)

Netpeak US is a performance marketing agency that helps businesses grow in the American market through data-driven strategy and digital expertise. As part of Netpeak Group, it brings 18+ years of global experience in SEO, PPC, and communications, combining analytical precision with creative storytelling to scale brands and generate measurable results.

Responsibilities:

Built the social media function for Netpeak US from scratch, creating content and visual standards for company and executive personal brand accounts (LinkedIn, Instagram, Facebook).
Developed and executed SMM strategy, achieving +120% audience growth, +60% engagement.
Oversaw full-cycle content creation — from strategy and copywriting to design briefs and publishing — integrating SMM processes with performance marketing, PPC, email, and PR.
Applied AI-driven optimization and prompt engineering to streamline copywriting, accelerate workflows, and automate parts of the content production process.
Designed and executed executive personal branding strategies, including the CEO, to strengthen Netpeak US’s presence in the U.S. market.
Produced and promoted online webinars with international speakers, managing the entire cycle: concept, promotion, live moderation, and post-event communications, tailored to different industry niches.
Led cross-team collaboration and reporting processes, ensuring effective KPI tracking, campaign optimization, and community building through storytelling and thought leadership.

Oct 2022 - Nov 2024

Senior SMM Specialist & MacPaw (CleanMyMac)

MacPaw is a software development company that helps 30 million MacOS/iOS users empower themselves with technology. One of the most popular products is CleanMyMac, an all-in-one utility app to awesomize your Mac.

Responsibilities:

Develop and implement strategies to increase CleanMyMac brand awareness, engagement, and sales.
Carrying out day-to-day operations on all social media strategies and planning across Facebook, Instagram, Twitter, Linkedin, TikTok, and YouTube.
Engage with audiences across different platforms, utilizing metrics and performance data to optimize brand presence and recognition across various media channels.
Launch paid advertising campaigns across various platforms, including Facebook, Instagram, and Twitter.
Oversee the entire creative content lifecycle from concept through development and launch, coordinating with teams like (PMM, PR, Influence, Community, and Brand) for social media platforms.
Work with external vendors and agencies to negotiate contracts, fees, and services, ensuring they are cost-effective and meet our needs.
Work closely with product marketing and management teams to ensure successful new product launches and regular marketing campaigns.

Feb 2021 - Sep 2022

SMM Lead & Uklon

Uklon is a Ukrainian product IT company that develops mobile applications for ride-hailing service Uklon.

As a Lead social media manager in the Marketing team, I work in cooperation with Product, Brand, PR teams, and creative agencies to build loyalty and brand awareness for the Uklon ride-hailing service.

Responsibilities:

Carrying out day-to-day operations on all social media strategies and planning across Facebook, Instagram, Twitter, and TikTok.
Writing and reviewing copy for social media posts.
Creating ideas and content plan.
Work with Business Manager and Ads Manager to launch promo campaigns on Facebook and Instagram.
Leading SMM and Community management team to build loyal community in social networks and working on engagement and growth.
Leading and reviewing social media assets before publishing.
Working alongside various teams to identify social media opportunities across both written and visual content.
Working closely with Product, Brand, and PR teams, to identify social opportunities for product launches and big 360 company campaigns.
Supervising the work of Ukrainian agencies at all stages of work by creating content for social networks (TikTok, Instagram videos, Influencer campaigns). Starting with writing a brief for them and ending with the approval of the final creatives.
Launch PR and Brand Influencer campaigns with agencies and productions.
Development of content strategies.
Reporting to our Marketing team on key social insights regularly, including weekly results and opportunities for channel improvement and growth.

Aug 2020 - Nov 2020 (Freelance)

Social Media Manager & Aimbulance

Responsibilities:

Carrying out day-to-day operations on all social networks and planning across Facebook and Instagram.
Copywrite for social media posts.
Creating a content plan.
Reporting to our Head on key social insights.

Sep 2019 - Feb 2020 (Internship)

Social Media Manager & Sasquatch Digital Agency

Work in a social media marketing agency as a manager of social networks: Facebook and Instagram. My clients were Jägermeister, Gemini, and Cosmolot.

Responsibilities:

Social networks maintenance — Facebook and Instagram.
Copywrite for social media posts.
Creating ideas and content plan.
Set up and activities social media campaigns.
Reporting to Head of SMM on key social insights.

Feb 2016 - Jun 2018

Artist Manager & SINOPTIK

Responsibilities:

Music management.
Social networks maintenance — Facebook, YouTube, and Instagram.
Copywrite for social media posts and press releases.
Creating ideas and content plan.
Set up and activities social media campaigns.
Creating PR activities.
Participating in PR events and awards.

Mar 2012 - Sep 2016

Editor and SMM Manager & LiRoom

Responsibilities:

Writing texts and articles for the website.
Creating photo content (portraits, festivals such as Sziget, and others).
Editing texts on the website.
Managing the publication's social media.
Layout of articles on WordPress.

Education

Taras Shevchenko National University of Kyiv

Institute of Journalism. Publishing and Editing

Projector Institure. Strategic Marketing

Studied design strategies and stakeholder pitching, conducted market research, and leveraged data to improve design. Utilized Lean Canvas and AI tools to enhance project agility, learning to lead teams in transitioning to high-impact roles, and fostering a strong feedback culture.

Projector Institure. Video Production

Learned to understand the distribution of roles in production, the specifics of the professions, the stages of creating a video: pre-production, production, post-production, skills in shooting my own video, and terminology: treatment, director's script, PPM book, gaffer.